
A Founder's
Secret Weapon.
Creative strategy, brand experiences, and cultural moments for beauty, wellness, fashion, and lifestyle brands, brought to life with taste, intention, and hands-on execution.
Strategy, experiences, and storytelling designed to move brands from idea to real-world impact.
Building Juna's
Wellness With
Editorial Series
Sommer Studio leads talent outreach, founder storytelling, editorial strategy, and cross-channel programming for Wellness With, Juna's ongoing interview series featuring leading voices across beauty, wellness, fashion, and lifestyle.
Each feature is developed across social, editorial, blog, and newsletter touchpoints, helping Juna build cultural credibility while creating meaningful, founder-led conversations around modern wellness.
Additional founder conversations forthcoming.
Part strategist,
part producer,
part founder's
right hand.
Sommer Studio is an independent creative consultancy helping beauty, wellness, fashion, and lifestyle brands create meaningful moments on-screen and in real life.
We shape the concept, secure the right partners and guests, manage the details, and make sure the final experience looks as good in the room as it does online.
Flexible creative support designed around what the brand actually needs.
Experiences
- Brand activations
- Influencer events
- Pop-ups and launches
- Guest experience
- Event production
- Creative direction
Brand + Social
- Social strategy
- Content direction
- Editorial storytelling
- Founder positioning
- Campaign concepts
- Launch strategy
Partnerships + Community
- Brand partnerships
- Talent and influencer outreach
- Community programming
- Gifting strategy
- Collaboration development
- Relationship management
Have something different in mind? Start a conversation.

Meet Niki.
Niki Brown is a brand marketer, creative producer, and the founder of Sommer Studio.
After nearly six years leading brand marketing and experiential activations at Lux Unfiltered, she launched Sommer Studio to become the kind of creative partner founders rarely find in one person: part strategist, part producer, part connector, and fully invested in bringing the vision to life.
Her approach combines big-picture creative thinking with hands-on execution, ensuring every detail feels intentional and every experience feels unmistakably aligned with the brand.
Let's Make Something People Remember
Tell me what you're building, launching, or dreaming up. Sommer Studio partners with a select number of brands across project-based engagements and ongoing creative support.






