Launch Influencer Event
Luv AJ x Target
An immersive influencer event created for the Luv AJ launch at Target, designed to drive creator engagement, organic content, and retail awareness.
Client
Luv AJ
Project Details
Client
Luv AJ
Services
- Event Strategy
- Creative Direction
- Branded Touchpoints
- Guest Experience
- Vendor Coordination
- On-Site Production
Overview
The launch needed a moment that felt like Luv AJ rather than a retail announcement. Sommer Studio built an immersive influencer event around the collection, with the product treated as the centerpiece and every touchpoint designed to be photographed.
Sculptural jewelry displays, a branded cocktail moment, and an ice installation gave creators reasons to shoot, share, and stay.
The Execution
On-Site Execution
- Event strategy and concept
- Creative direction
- Branded touchpoints throughout the space
- Sculptural product display design
- Branded cocktail and bar moment
- Guest experience from arrival to exit
- Vendor sourcing and coordination
- On-site production and run-of-show
Gallery
