Social Strategy + Editorial Storytelling
Juna World
Sommer Studio works as an embedded social and creative partner to Juna World, supporting the brand's digital voice, editorial storytelling, founder positioning, content planning, and community growth.
Project Details
Client
Juna World
Year
2026 — Ongoing
Location
Orange County, CA
Services
- Social Strategy
- Content Direction
- Community Management
- Founder Positioning
- Editorial Development
- Talent Outreach
- Partnership Building
The Brief
Juna World had a strong founder-led point of view and clinical credibility, but needed a social and editorial system that matched the substance of the product.
The Idea
Build an ownable editorial platform around the founders and the wider wellness community, then run it consistently across social, blog, and newsletter.
The Execution
Social Strategy
- Social calendar development
- Platform strategy
- Content direction
- Caption writing
- Community management
- Founder-led storytelling
- Campaign planning
- Creator coordination
Editorial Storytelling
- Cross-channel campaign concepts
- Social, blog, and newsletter integration
- Wellness education
- Founder voice development
- Recurring editorial franchises
Wellness With
Wellness With is Juna's ongoing editorial interview series featuring founders and cultural voices across beauty, wellness, fashion, and lifestyle. Sommer Studio leads talent outreach, relationship management, interview development, editorial positioning, and cross-channel rollout.
Sivan Ayla
Founder, Lux Unfiltered
Allison McNamara
Founder, MARA Beauty
Dianna Cohen
Founder, Crown Affair
Additional founder conversations forthcoming.
The Impact
The partnership has helped Juna establish a clearer and more consistent social identity while building an ownable editorial platform that connects the brand with respected founders and new audiences.
Gallery
