Influencer Brand Experience
Luv AJ x Crown Affair
A Galentine's influencer brand experience built with Crown Affair, offering complimentary blowouts for key creators inside a high-touch, content-rich setting.
Client
Luv AJ
Project Details
Client
Luv AJ
Services
- Creative Direction
- Branded Touchpoints
- Vendor Sourcing
- Guest Curation
- On-Site Production
Overview
Pairing jewelry with hair made the partnership feel obvious in the best way. Creators arrived for a complimentary blowout and left styled in Luv AJ, with Crown Affair product woven through the service.
Sommer Studio directed the look of the space, curated the guest list, sourced vendors, and ran the day on site, including the gifting and take-home moment.
The Execution
On-Site Execution
- Partner concept and creative direction
- Complimentary creator blowout programming
- Branded signage and styling moments
- Jewelry display and product integration
- Vendor sourcing
- Guest curation
- Gifting and guest experience
- On-site production
Gallery
