Strategic Seeding + Creator Relationships
Luv AJ Gifting
Targeted influencer seeding built to create authentic creator relationships, organic awareness, and launch support.
Client
Luv AJ
Project Details
Client
Luv AJ
Services
- Creator Identification
- Outreach
- Product Education
- Gifting Strategy
- Relationship Management
- Content Tracking
Overview
Seeding works when the fit is right. Sommer Studio identifies creators whose personal style already lives close to the brand, handles outreach and product education, and manages the relationship well past the first send.
Organic placements from creators including Cara Loren, Kayla Seah, and Christine Barraco came out of that process. These are unpaid organic posts and stories, tracked and archived as part of ongoing relationship management.
The Execution
How It Runs
- Creator identification and vetting
- Personalized outreach
- Product education and styling guidance
- Gifting strategy and product selection
- Ongoing relationship management
- Content tracking and archiving
Gallery
