Experiential Marketing + Brand Partnerships
Luv AJ
Sommer Studio works as an ongoing creative partner to Luv AJ across experiential marketing, brand partnerships, gifting, and creator relationships.
Client / Year
Luv AJ · 2026 — Ongoing · Los Angeles, CA
Project Details
Client
Luv AJ
Year
2026 — Ongoing
Location
Los Angeles, CA
Services
- Event Strategy
- Creative Direction
- Production
- Brand Partnerships
- Influencer + Guest Curation
- Gifting Strategy
- Relationship Management
Overview
The work spans launch events, partner experiences, and the seeding program that keeps the collections in conversation between drops. Each project is detailed in its own story below.
Stories
Luv AJ x Target
Launch influencer event: strategy, creative direction, branded touchpoints, and on-site production.
View Project →Luv AJ x Crown Affair
Galentine's influencer brand experience with complimentary creator blowouts and gifting.
View Project →Luv AJ Gifting
Strategic seeding, creator relationships, product education, and content tracking.
View Project →
