Experiential Marketing + Brand Partnerships
Luv AJ
Sommer Studio works as an ongoing creative partner to Luv AJ across experiential marketing, influencer strategy, gifting, brand partnerships, and cultural collaborations.
Project Details
Client
Luv AJ
Year
2026 — Ongoing
Location
Los Angeles, CA
Services
- Event Strategy
- Creative Direction
- Production
- Brand Partnerships
- Influencer + Guest Curation
- Gifting Strategy
- Relationship Management
The Brief
Luv AJ needed a partner who could own launches end to end: concept, guest list, production, partners, and the follow-through that keeps a collection in conversation after the event ends.
The Idea
Treat each drop as a reason to gather the people who already shape the brand's audience, then build a repeatable system of events, partnerships, and gifting around it.
The Execution
Target x Luv AJ
- Launch event concepting
- Guest experience design
- Creative production
- Branded installations
- Influencer and industry guest strategy
- Vendor coordination
- On-site event execution
- Social-first visual moments
Crown Affair x Luv AJ Galentine's
- Brand partnership development
- Collaborative event concept
- Guest strategy
- Creative direction
- Product integration
- Community and influencer engagement
MLB Bijoux Sport
- Market-based gifting strategy
- Creator research
- WAG and baseball-community outreach
- Team-specific targeting
- Product selection coordination
- Relationship management
- Ongoing creator discovery
The Impact
Across launches, partnerships, and gifting initiatives, Sommer Studio serves as an extension of the internal Luv AJ team, helping translate business priorities into culturally relevant experiences and relationship-driven growth.
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